The Ultimate Professional Curriculum in the Bid/Proposal Space

It is the most comprehensive, most advanced, and most engaging training and certification programme for bid and proposal professionals.

Participants learn effective strategies for preparing and submitting winning proposals. They get practical tools to manage any bid process, ultimately leading to more successful and competitive bid submissions. The BidMaster™ framework provides methods, tools and structures to cover the entire proposal process, from RFP analysis to document production, from proposal office installation to proposal presentation. It enables Bid and Proposal Teams to work more efficiently while winning more deals.

10 modules

The programme covers the entire BidMaster™ framework and contains loads of hands-on examples and best practice guidance to develop winning proposals.

(75-90 minutes)

  • Defining the scope of modern bid/proposal management and its process
  • Understanding key terms and definitions
  • Designing a powerful bid/proposal organisation
  • The Five Stepping Stones of successful teams
  • Managing varying workloads
  • Applying key metrics
  • Using the right tools, checklists, and templates

Target Audience

The curriculum is designed for anyone involved in the bid and proposal space, whether seasoned professionals or new hires.

It is relevant across all industries and tailored for bid and proposal professionals (such as bid managers, writers, contributors, and coordinators), as well as sales roles (including opportunity, capture, and account managers) and pre-sales professionals.

Bid and Proposal Professionals
Sales Role
Presales

Available in Your preferred Course Format

Public Online Training

𝟭𝟬 𝗼𝗻𝗹𝗶𝗻𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀
(60-180 min.)

Dedicated Team Workshop

3-day In-depth workshop

Dedicated Team Workshop

𝟭𝟬 𝗼𝗻𝗹𝗶𝗻𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀
(60-180 min.)

eLearning Curriculum

10 eLearning Modules
(FROM AUGUST 5, 2025
click for pre-launch promo here)

Self-study Package

Self-study materials

Resources

Session Recordings (90 days)

Online Access to 400+ Slides

Colour Paper Handout

Compendium (eBook 476 pages)

Knowledge Portal Access

CSK Glossary (300+ Terms)

Exam / Credentials

Online Exam

Digital Credentials (Credly)

24 APMP CEUs/CPDs

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Your Investment

EUR 2490 /
GBP 2090 /
USD 2590 /
AUD 3860
(group discounts apply)

on request

on request,
starting from 
EUR 595 /
GBP 510 /
USD 675 /
AUD 995
per participant

USD 940 /
EUR 815 /
GBP 680 /
AUD 1450
(group discounts apply)

EUR 480 /
GBP 410 /
USD 560 /
AUD 850
(group discounts apply)

(no hidden fees, no membership required, no re-certification requirements, no separate materials needed)

Available in Your preferred Course Format

Format Table Left
Format Table Right

(no hidden fees, no membership required, no re-certification requirements, no separate materials needed)

Course Confirmations, Badges, and Certificates

Included: Credly Digital Badge and individual, verified PDF Confirmation

Upon completion of any live course, all attendees of the complete program will receive an individual Certificate of Participation as a PDF document. They will also be provided with a Credly Digital Badge to publicly prove your participation.

The Digital Badge is digital confirmation, at no further cost:

  • Digital badges don’t expire.
  • The authenticity of your achievement can be easily and instantly verified by third parties.
  • Share your badge in your LinkedIn profile (under Licenses and Certifications) or on other major social media platforms, or in your CV/resume or email signature.
Certificate of Participation

Included for successful exam takers:

Candidates who successfully complete the exam, receive a Certified BidMaster™ Digital Badge and an individual Certificate of Achievement in PDF format.

Certificate of Achievement

Officially APMP CEU/CPD approved

Each session* is eligible for 1-3 CEUs/CPDs (depending on the topic). The entire programme is worth 24 CEUs/CPDs.

Your Host (class-room, face-to-face training)

Christopher S. Kälin is a global authority on bid and proposal management

He gives public and corporate seminars, conducts live and virtual training programmes on how to win more business with convincing proposals and bid management best practices. He has worked with companies around the world to improve their success rate, creating over 50 billion dollars in business.

He was co-founder and chairman of the APMP DACH chapter and Regional Director for Europe/Africa. He is APMP certified at the Professional Level (CPP APMP) and is an APMP Approved Trainer. In 2013, he also received the prestigious Fellows Award.

He is the author of The Ultimate Bid and Proposal Compendium, the most comprehensive reference book in the bid and proposal space.

Christopher S. Kälin

Immersive Virtual Experience (online training, and eLearning)

We believe that online learning (both, live or eLearning) should be as engaging and immersive as possible.

In a world full of dull, passive webinars and generic content, we focus on delivering high-quality, interactive, and experience-driven sessions: with both superior content and a studio environment designed to keep participants focused and inspired.

This is why we have invested into a broadcasting setup we use to deliver all our live sessions and to produce our eLearning modules, making your learning experience memorable.

Studio Setup

What participants say...

I'm now a certified BidMaster™

"I learned a lot despite having been involved in sales and bid management for decades."

Rune Flordalen

Norway

A Game Changer

"The programme? Intense.
The community? Incredible.
The ROI? Game changing"

Tetiana Teliak

France

Achievement unlocked: Silver BidMaster Certification!

"The Storyline Approach has already made a lasting impact on how I approach proposals, and I can't wait to keep driving quality and innovation."

Christine Bartlett

United Kingdom

Absolute recommendation!

"I can highly recommend the programme to anyone involved in the tendering or bidding process. Thank you very much for this great experience!"

Lea Hartleb

Austria

I am really enjoying it.

"I am looking forward to being a BidMaster™!"

Lisa Theessen

United States

I can highly recommend this class.

"Thank you CSK Management!"

Jenny Mellquist

Sweden

I can only recommend this course!

"It was a very good mix of repetition, new aspects, and practical exercises."

Norbert Thiemermann

Germany

The best career booster ever!

"The BidMaster™ Program proved to be transformative for my career as Bid Manager. Its practical insights, interactive learning, flexibility, and focus on career development make it invaluable for anyone in the bid management field. Highly recommended for career advancement!"

Massimo Giorgi

Italy

I highly recommend this master programme to anyone working in the field!

"Over the past few months, I had the incredible opportunity to participate in the CSK Management Global BidMaster programme.

The knowledge and skills I gained from this course have been extremely valuable. As a bid manager, it was fantastic to deepen my understanding of our profession and gain new insights. "

María Fernanda Pulliam de Teresa

Germany

Thank you CSK Management!

"Very practical program which gives you many insights and food for thought around a professional proposal management."

Fabienne Peberby

Switzerland

I highly recommend this training session!

"I can confidently say that it was one of the most valuable professional development experiences I've had. The training was comprehensive, well-structured, and tailored to meet the specific needs of individuals and teams working in presales and business development."

Marion Micaloni

Germany

Brilliant!

"I was really excited when I got the chance to participate on the BidMaster training. The course is very well structured. Chris is a remarkable presenter and trainer. The course itself is a great addition to the APMP framework with a lot of real life examples. I would recommend this training to anybody who is working with bids - independent from being a newbie or a seasoned professional."

Julia Doczi

Sweden

Very engaging and relevant. I enjoyed it a lot!

"A program I strongly recommend if you are a bid or proposal manager."

Ulrike Wugk

Germany

Feeling incredibly grateful for the fantastic experience!

Feeling incredibly grateful for the fantastic experience I had participating in the Global BidMaster™- Program from CSK Management!

...

I also want to extend my sincere appreciation to all the other participants. The rich discussions and diverse perspectives shared within the group made the exchange incredibly enriching. I learned so much from each of you!

Looking forward to applying the knowledge and skills gained to future endeavors.

Jan Scheele

Germany

The Global BidMaster™ Programme

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