
Join the Global BidMaster™ Programme
The Ultimate Professional Curriculum in the Bid/Proposal Space
It is the most comprehensive, most advanced, and most engaging training and certification programme for bid and proposal professionals.
Participants learn effective strategies for preparing and submitting winning proposals. They get practical tools to manage any bid process, ultimately leading to more successful and competitive bid submissions. The BidMaster™ framework provides methods, tools and structures to cover the entire proposal process, from RFP analysis to document production, from proposal office installation to proposal presentation. It enables Bid and Proposal Teams to work more efficiently while winning more deals.
10 modules
The programme covers the entire BidMaster™ framework and contains loads of hands-on examples and best practice guidance to develop winning proposals.
(75-90 minutes)
- Defining the scope of modern bid/proposal management and its process
- Understanding key terms and definitions
- Designing a powerful bid/proposal organisation
- The Five Stepping Stones of successful teams
- Managing varying workloads
- Applying key metrics
- Using the right tools, checklists, and templates
Target Audience
The curriculum is designed for anyone involved in the bid and proposal space, whether seasoned professionals or new hires.
It is relevant across all industries and tailored for bid and proposal professionals (such as bid managers, writers, contributors, and coordinators), as well as sales roles (including opportunity, capture, and account managers) and pre-sales professionals.



Available in Your preferred Course Format
Public Online Training
𝟭𝟬 𝗼𝗻𝗹𝗶𝗻𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀
(60-180 min.)
Dedicated Team Workshop
3-day In-depth workshop
Dedicated Team Workshop
𝟭𝟬 𝗼𝗻𝗹𝗶𝗻𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀
(60-180 min.)
eLearning Curriculum
10 eLearning Modules
(FROM AUGUST 5, 2025
click for pre-launch promo here)
Self-study Package
Self-study materials
Resources
Session Recordings (90 days)
Online Access to 400+ Slides
Colour Paper Handout
Compendium (eBook 476 pages)
Knowledge Portal Access
CSK Glossary (300+ Terms)
Exam / Credentials
Online Exam
Digital Credentials (Credly)
24 APMP CEUs/CPDs
Your Investment
EUR 2490 /
GBP 2090 /
USD 2590 /
AUD 3860
(group discounts apply)
on request
on request,
starting from
EUR 595 /
GBP 510 /
USD 675 /
AUD 995
per participant
USD 940 /
EUR 815 /
GBP 680 /
AUD 1450
(group discounts apply)
EUR 480 /
GBP 410 /
USD 560 /
AUD 850
(group discounts apply)
(no hidden fees, no membership required, no re-certification requirements, no separate materials needed)
Available in Your preferred Course Format


(no hidden fees, no membership required, no re-certification requirements, no separate materials needed)
Course Confirmations, Badges, and Certificates
Included: Credly Digital Badge and individual, verified PDF Confirmation
Upon completion of any live course, all attendees of the complete program will receive an individual Certificate of Participation as a PDF document. They will also be provided with a Credly Digital Badge to publicly prove your participation.
The Digital Badge is digital confirmation, at no further cost:
- Digital badges don’t expire.
- The authenticity of your achievement can be easily and instantly verified by third parties.
- Share your badge in your LinkedIn profile (under Licenses and Certifications) or on other major social media platforms, or in your CV/resume or email signature.

Included for successful exam takers:
Candidates who successfully complete the exam, receive a Certified BidMaster™ Digital Badge and an individual Certificate of Achievement in PDF format.

Officially APMP CEU/CPD approved
Each session* is eligible for 1-3 CEUs/CPDs (depending on the topic). The entire programme is worth 24 CEUs/CPDs.
Your Host (class-room, face-to-face training)
Christopher S. Kälin is a global authority on bid and proposal management
He gives public and corporate seminars, conducts live and virtual training programmes on how to win more business with convincing proposals and bid management best practices. He has worked with companies around the world to improve their success rate, creating over 50 billion dollars in business.
He was co-founder and chairman of the APMP DACH chapter and Regional Director for Europe/Africa. He is APMP certified at the Professional Level (CPP APMP) and is an APMP Approved Trainer. In 2013, he also received the prestigious Fellows Award.
He is the author of The Ultimate Bid and Proposal Compendium, the most comprehensive reference book in the bid and proposal space.
Immersive Virtual Experience (online training, and eLearning)
We believe that online learning (both, live or eLearning) should be as engaging and immersive as possible.
In a world full of dull, passive webinars and generic content, we focus on delivering high-quality, interactive, and experience-driven sessions: with both superior content and a studio environment designed to keep participants focused and inspired.
This is why we have invested into a broadcasting setup we use to deliver all our live sessions and to produce our eLearning modules, making your learning experience memorable.